| Client |
| MTV Asia |
| Event |
| MTV Fashionably Loud Post Party |
| Date |
| 23 March 2006 |
| Location |
| Loof! Odeon Towers |
| Job Brief |
Conceptualise a post party that will
wow the guests. Fashion show element with event partner Nokia
to be incorporated.
|
| The “WOW” |
Admission to The Post Party
was strictly by invitation and there was already an overwhelming
response when news leaked to the media on expectation of a
surprise element at the event.
We crafted a fashion show using the façade of the building
as the runway. It seemed very much like any other party with
lots to drink as guests trickle in from Fashion Festival.
Once Placebo arrived and the party began, video projection
thrown onto the façade of Odeon Tower and with a bang,
the lights came on and models appeared out of nowhere on the
façade of the building. They were greeted with exclamations
of ‘WOW’s from the audience.
|