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MTV Fashionably Loud Post Party


Client
MTV Asia
Event
MTV Fashionably Loud Post Party
Date
23 March 2006
Location
Loof! Odeon Towers
Job Brief
Conceptualise a post party that will wow the guests. Fashion show element with event partner Nokia to be incorporated.
The “WOW”
Admission to The Post Party was strictly by invitation and there was already an overwhelming response when news leaked to the media on expectation of a surprise element at the event.
We crafted a fashion show using the façade of the building as the runway. It seemed very much like any other party with lots to drink as guests trickle in from Fashion Festival. Once Placebo arrived and the party began, video projection thrown onto the façade of Odeon Tower and with a bang, the lights came on and models appeared out of nowhere on the façade of the building. They were greeted with exclamations of ‘WOW’s from the audience.