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American Express L.I.V.E. Platinum @ Sentosa


Client
American Express International, Inc
Event
L.I.V.E. Platinum Parties – Urban Beach Bash
Date
8 September 2007
Job Brief
To plan the launch of the new and vibrant Platinum Life at Sentosa exclusively for American Express Platinum Card members.
The “WOW”
Guests waved their American Express Credit Card at the gantry for entry into the island. Upon parking at the Beach Carpark, they were ushered to the exclusive party in an air-con coach or private buggy.
Beach Spa, Henna Art & Shisha were available while guests relax with a sundowner.
A gourmet barbecue menu featuring the best seafood & meat on charcoal grill, roast lamb on spit, kebabs, pasta station and an impressive dessert centerpiece comprising of shaven ice fruit puree in shooter glass, French pastries, 3-tier macaroons, exotic tropical fruits selection, & crepes.
Fire dancers lit up the bonfire to kick start the party.
Card members were presented a sneak preview of the latest “Beach Chic” fashion featuring labels from partner merchants.
The infectious beats of live percussionists and the eclectic mix of soul, disco and jazz with DJ Julius Papp and vocalist Morrison flown in from San Francisco sets the tone of the evening while DJ Angela Flame blends her minimal tech house with jazz maestro Clinton Carnegie and the exotic tabla beat of Maniam gets everyone dancing till early hours in the morning.
The client says..
“Great job Elna! You’re the ultimate professional – we’re really glad to have you running the Plat parties”
Tracie Soh
Director
Brand Communications & Interactive, ICSS
American Express International, Inc