| Client |
| American Express International, Inc |
| Event |
| L.I.V.E. Platinum Parties – Urban Beach Bash |
| Date |
| 8 September 2007 |
| Job Brief |
To plan the launch of the
new and vibrant Platinum Life at Sentosa exclusively for American
Express Platinum Card members.
|
| The “WOW” |
Guests waved their American
Express Credit Card at the gantry for entry into the island.
Upon parking at the Beach Carpark, they were ushered to the
exclusive party in an air-con coach or private buggy.
Beach Spa, Henna Art & Shisha were available while guests
relax with a sundowner.
A gourmet barbecue menu featuring the best seafood & meat
on charcoal grill, roast lamb on spit, kebabs, pasta station
and an impressive dessert centerpiece comprising of shaven
ice fruit puree in shooter glass, French pastries, 3-tier
macaroons, exotic tropical fruits selection, & crepes.
Fire dancers lit up the bonfire to kick start the party.
Card members were presented a sneak preview of the latest
“Beach Chic” fashion featuring labels from partner
merchants.
The infectious beats of live percussionists and the eclectic
mix of soul, disco and jazz with DJ Julius Papp and vocalist
Morrison flown in from San Francisco sets the tone of the
evening while DJ Angela Flame blends her minimal tech house
with jazz maestro Clinton Carnegie and the exotic tabla beat
of Maniam gets everyone dancing till early hours in the morning.
|
| The client says.. |
“Great job Elna! You’re the ultimate professional
– we’re really glad to have you running the Plat
parties”
Tracie Soh
Director
Brand Communications & Interactive, ICSS
American Express International, Inc |